The 30-Second Introduction That Starts Real Conversations

Why it matters

“So, what do you do?” is the most common question at any event, and most answers sound like a job title. A job title ends the conversation. A short introduction that names who you help and what you are curious about gives the other person something to respond to.

Thirty seconds is about 70 to 80 spoken words. That is enough for a clear picture and short enough to leave room for the other person.

Put it into practice

Try this structure: I work with [audience] on [specific challenge]. Lately I am exploring [current theme]. What are you working on? Practise it aloud until it sounds like you.

1. 1Write the sentence “I work with [who] on [what problem].” Be specific about the audience and the problem, not the service.
2. 2Add one sentence about something you are currently exploring: a project, a question, a trend you are testing.
3. 3End with a question that invites a reply, such as “What are you working on?”.
4. 4Say it aloud three times, then shorten anything that sounds like a brochure.
5. 5Keep two or three versions ready: one for peers in your field, one for people in other industries, one for a quick hello in a queue.
6. 6Replace jargon with the words your listener would use. If a 12-year-old could not follow the problem, simplify it.

What to say

What project has your attention right now?

• “I work with small clinics on their scheduling, so patients stop waiting on hold. Lately I'm exploring how automated reminders change no-show rates. What are you working on?”
• “I help first-time founders prepare for their first hire. Right now I'm curious how people in other industries onboard remote staff. How do you do it?”

Common mistakes to avoid

• Turning the introduction into a sales pitch with a price, a package or a call to book. You are starting a conversation, not closing one.
• Listing every service you offer. A single clear problem is more memorable than ten capabilities.
• Using a rehearsed tone. Practise until the words feel like yours, then let them change a little each time.

Keep reading

• Networking Starts With You: Personal Habits That Build Trust
• Networking Follow-Up: What to Say in the First 48 Hours
• Networking Across Genders: Stay Warm, Stay Professional
• The follow-up: turning one event into a relationship
• Business networking events in Vancouver: the guide
• Upcoming Get2Gether networking nights in Vancouver